What exercises you do on what days depends on your goals, recovery time in between workouts and the type of exercises you do. Spending a whole day doing nothing but curl variations and skull crushers probably isn't valuable to the average lifter. Of course, there are programs (like Great Guns) that basically do just that. But those are specialization routines that shouldn't be used year-round.
Now when you say "does" his bis and tris, do you mean just isolation exercises? Because while most guys wouldn't recommend that , there are other ways to work your bis and tris on the same day with more effectiveness. For example, you mentioned rows and bench on the same day. Lots of people do this. It's great: These are two of the most valuable compound exercises. Of course, you're working both your bis and tris pretty hard at the same time.
In other words, saying that working your bis and tris on the same day is "bad" is not true.
Now if your buddy is a smaller guy looking to gain mass, or even a bigger guy looking for strength, you could tell him that very often isolation movements aren't the optimal way to go. Replace those curls with chinups and the rope pulldowns with dips, and he'll be benefitting more all around.
Just be careful of saying that any way of working out is "bad", unless it's obvious overtraining, bad form or if your buddy has been doing the same routine for a year with no significant improvements.
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