My typical clientele is almost completely untrained and looking to lose fat. For me, barbells are only used for deadlift variations. Bentover rows are difficult because so many people come in with low-back issues and stability and mobility limitations.
For clients with very little strength and back issues, I actually do a standing, horizontal band row. We focus soley on scapular retraction.
Most clients end up doing chest-supported dumbbell rows. The seated row allows for too much cheating, so if we try that and issues crop up, I put them on the chest-supported rows.
After a client has passed a "first phase", and has established some core stability and proper retraction, I often have some sort of dumbbell bentover row, either in a complex or as a compliment to some sort of pressing.
I have used the "machine row" for a couple of people, but they were special needs clients with either coordination issues and/or terrible vision.
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