At first, I thought someone was ripping off Cosgrove's likeness and using it to sell some bogus product...then I moved on to thinking it was a joke. Apparently I was mistaken twice and this is something he and Roussell are actually marketing.
Am I the only one that's confused? This seems to go against just about everything these guys have preached for...well, forever. It sounds gimmicky and I'm more than a little incredulous.
I'd like to hear more about it too, because I like and feel like I can trust Cosgrove and Roussell.
Just a quick note... it says "24 workouts and 28 days" later near the end. So if you nail down your diet and do an intense workout every day but 4 days for an entire month... I don't think those results are too far fetched.
Wait there's more, order now and get our special report "Melt Away Unsightly Back Hair" absolutely free!
Edit: I've met and liked both guys, but couldn't control the smart ass in me when I saw the site.
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It is a very intense workout program, including strength, circuit, interval training and cardio and a VERY detailed eating plan. I'll get back to you in a couple of weeks and tell you how well it works.
I think the name is a bit corny but the program looks awesome.
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Alwyn made a post on another forum (StrengthCoach) taking about the long letter style copy. He mentioned that he has tried selling a product without the long ad copy to his e-mail list and saw moderate success, then about 3 months later re-did the website to long letter and resent it out to the same e-mail list and saw way more sales from the same group of people. For every product he has attempted it has always worked better, so obviously he continues to use it.
Danny
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Alwyn made a post on another forum (StrengthCoach) taking about the long letter style copy. He mentioned that he has tried selling a product without the long ad copy to his e-mail list and saw moderate success, then about 3 months later re-did the website to long letter and resent it out to the same e-mail list and saw way more sales from the same group of people. For every product he has attempted it has always worked better, so obviously he continues to use it.
Danny
I firmly believe and know that other trainers have had success with a more traditional uninfomercial like approach.
I haven't seen the previous format that he is addressing, but if I had to guess, the additional sales are probably more due to the "greatest thing ever" testimonials than the long format style.
I may be off base, but I certainly hope I am not underestimating the intelligence of the fitness product buying community. I can't comprehend how the 100 yards long format works. Maybe that's the secret that I need to pay for.
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i feel like i just read the transcript of an infomercial.
i actually want to try it and see. i have faith in cosgrove and if he puts his name to it than there has to be some substance to it but geez the marketing is almost like a cliche of a fat loss product.
i half expect Dr. Nick to come out and speak on its behalf.
i have a question for anyone doing this plan. i am allergic to raw fruits, raw vegetables and some nuts. will that interfere with the diet aspect of the plan?
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I think when people are deciding to buy a new program, they want lots of information. If you're completley new to the product, you probably need some hype to get excited about it. I don't think the long copy is really geared towards people that already know and trust an author's work. I think it's for the random person who stumbles across it or the "i need more info" type person. I think the long copy gives that. It seems silly to us because we buy based on reputation...we know the trainer/author and don't need all the crap. However, if you're trying to reach past just us 'knoweledgable of the author' folks, do you think 'hi, I'm alwyn, buy my stuff' will work?
Now if they could have a page that says--skip intro and get straight to summary, I'd think that would please me. Or an existing customers site.
We don't like the the long copy, and techinically we're not the target market for it. They of course want to sell to us too, but they've got us based on history/reputation already. Kind of like 'you had me at ---insert author's name here Alwyn/Roussell/Lou/Waterbury'. Maybe we're feeling dejected because we're not the target market so the ads don't appeal to us?
I think when people are deciding to buy a new program, they want lots of information. If you're completley new to the product, you probably need some hype to get excited about it. I don't think the long copy is really geared towards people that already know and trust an author's work. I think it's for the random person who stumbles across it or the "i need more info" type person. I think the long copy gives that. It seems silly to us because we buy based on reputation...we know the trainer/author and don't need all the crap. However, if you're trying to reach past just us 'knoweledgable of the author' folks, do you think 'hi, I'm alwyn, buy my stuff' will work?
I definitely see that. However, I think that we're to the point where we are bordering on too much useless information, if that makes sense.
The amount of useful information in that advertisement is minimal and IMO, could completely be optimized. The copy is all "WAIT! How do we do it? Well, buy it!"
If someone is buying a fat loss program, isn't it going to tell them how to lose fat? Do we really need to tell them they will lose fat 100 different ways? The whole "it really really works" thing over and over again is almost a cry of "I don't think this works, but please buy it anyway because I'm trying to convince myself it does."
Maybe I'm a sucker for good writing, but if the information can be presented to me in a clear, concise manner without treating me like a retarded monkey, I'm intrigued.
There's also something that makes all these long form internet infomercials look really cheap. Is it because they all follow the same template? Having a template is fine, newspapers do that every day. But is basically playing fill in the blank that good? (of course, how many of us notice that?)
Quote:
Now if they could have a page that says--skip intro and get straight to summary, I'd think that would please me. Or an existing customers site.
We don't like the the long copy, and techinically we're not the target market for it. They of course want to sell to us too, but they've got us based on history/reputation already. Kind of like 'you had me at ---insert author's name here Alwyn/Roussell/Lou/Waterbury'. Maybe we're feeling dejected because we're not the target market so the ads don't appeal to us?
I'm with you there about the existing customers.
In regards to the name aspect, I fully believe that if it didn't have Alwyn's and Mike's name on the product, many people--those that recognize the two--would think it's a crock of shit. It doesn't look like something I've come to expect from those two. I expect something cutting edge, clean, and advertising that matches their level of expertise and success. Not some cookie cutter crap that the rest of the club is using.
About the whole dejected thing, I don't think that's the case. I honestly don't know what appeals to me. I know that the writing style at T-Nation in their articles definitely doesn't, because I know that I can find some pretty good content. Same with these ads; if I can find some good content, then I don't care if it's targeted towards 85 year old grandmothers.
I believe that the perceived success of the long form is actually a product of the network that all of the long form articles are in. The multi platform exposure that they all get is infinitely more valuable than the endless scrolling experience of the ad itself.
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P.S. Remember you can start melting fat off your body right away as all the workouts and meals are already laid out for you.
P.P.S. You risk NOTHING by trying our Warps Speed Fat Loss System with our 8 week 100% Money Back "Keep the Bonuses For Your Trouble" Guarantee
P.P.S. Remember you are only 24 workouts and 28 days away from the body of your dreams.
The fact Alwyn actually puts his name on this product brings my opinion of him down greatly. Guess its the new way of the fitness industry and im sure hell make 100x more money with this stuff so I really can't blame him.
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