FitCast Insider Q needed for EC, CB, RC, TG,

[OldGuy]

Not sure if I'd plunk down $100 right now without knowing what you are going to put out with the Insider but I'll try a couple of $5 downloads to see what it's about.

[Chris Correia]

Originally Posted by Alan Aragon

Bottom line: Kevin has a solid set of balls for casting out the line & seeing what shows up with its jaw on the hook. Those who respond saying they wouldn't pay for this may or may not represent the market as a whole. So the only thing left for Kevin to do is gather up his balls, & put the idea to trial. There's only 2 options, success or failure, so 50% odds is better than most things you can attempt in life.

*goes back to dig into the fridge for some dessert*

You miss 100% of the shots you don't take.

It's interesting to see a business model develop, particularly in an interactive manner with current and potential customers/constituents.

[Jimmy Smith]

Kevin,
You're doing something special buddy, keep pushing through. The FitCast is getting bigger by the week. There's a big difference between The FitCast and the Insider. On the FitCast, you hear an expert answering questions about various topics. On the Insider you hear an expert talk about one specific topic that can really aid in helping your training. It's the exact samething as asking an expert a forum question and getting a two sentence response against having an expert write an entire article on your topic.

[Kevin Larrabee]

Originally Posted by Jimmy Smith

Kevin,
You're doing something special buddy, keep pushing through. The FitCast is getting bigger by the week. There's a big difference between The FitCast and the Insider. On the FitCast, you hear an expert answering questions about various topics. On the Insider you hear an expert talk about one specific topic that can really aid in helping your training. It's the exact samething as asking an expert a forum question and getting a two sentence response against having an expert write an entire article on your topic.

Thanks, I couldn't have said it better myself.

[UConnJulie]

Kevin, I think it's a GREAT idea ...and I like the idea of being able to only download the interviews I want for a small fee ... obviously then if I find that I am downloading them all, the $100 will be a great deal ...
I do understand what others are saying about burnout rate and such ... remember that 3 interviews per week for 52 weeks is 156 interviews ... are there that many out there? (or in your head?!)

[flying scotsman]

Kevin, I would like to echo the sentiments of others who have expressed concerns over your ability to deliver 3 interviews per week.

I seem to recall something you wrote recently about your other commitments outside of FitCast ans I wondered then how you were able to co-ordinate a weekly interview for the FitCast. With the prospect of delivering 3 interviews per week, together with other content for the FitCastInsider and your promised commitment to the free FitCast service, then you run the risk of seriously diluting your efforts.

More power to you though for what you have achived so far and where you want to go in the future; you deserve an enourmous amount of credit.

Please understand that the forum members are only expressing concerns for your own personal wellbeing and are only doing so because they are supportive of FitCast in all its incarnations.

Good luck.

[Kevin Larrabee]

Well, really the 3 interviews are 3 parts of 3 interviews.

So you are getting about 60 mintues of content, but from 3 interviews.

[I. Kay]

How about intentionally designing some "teasers" or "trailers"?

Have some intro music for "the Insider", then have you ask Eric about how he sets up for a max deadlift. "What goes through your head, and what are the physical steps?" Eric explains... then you say, "So why do you think those particular points are important?" And you find a cool way to leave us hanging, but in so doing give us an idea of what we can expect on the full show. (Or whatever the question is... maybe get a clip from a few experts.. "So Tony, when did you first decide to become an Abercrombie model?" "Well, Kev, lemme tell ya..." and CUT OUT! )

I think The Insider is a great idea, if you can handle the workload without turning to drugs...

And I do like the concept of being able to pick and choose which interviews I hear. I know this isn't completely economic in the long-run, but (1) We haven't been sold on the idea enough yet to pay for a whole year and (2) People may toss out $30-50 for smaller packages at first, thus generating some kind of revenue.

And never forget everything and everybody changes when money is involved!

[Kevin Larrabee]

Woops, I miss-spoke. I ment 3- interviews per month as stated on the main website. Not 3-per week.

[Alan Aragon]

Just some thoughts...

It's good that Kevin realizes the basic principle of listening to his audience, I'm sure this thread will give him some ideas for adjustment/improvement/perspec tive of his new project. I think it was a smart thing for him to ask the people what they want.

Cynic -- Yes I'd love to be on the Fitcast, & it will happen in the not-so-distant future.

*goes to the fridge to hunt for more dessert*

[ninja]

Originally Posted by Ian Kay

How about intentionally designing some "teasers" or "trailers"?

Have some intro music for "the Insider", then have you ask Eric about how he sets up for a max deadlift. "What goes through your head, and what are the physical steps?" Eric explains... then you say, "So why do you think those particular points are important?" And you find a cool way to leave us hanging, but in so doing give us an idea of what we can expect on the full show. (Or whatever the question is... maybe get a clip from a few experts.. "So Tony, when did you first decide to become an Abercrombie model?" "Well, Kev, lemme tell ya..." and CUT OUT! )

I think The Insider is a great idea, if you can handle the workload without turning to drugs...

And I do like the concept of being able to pick and choose which interviews I hear. I know this isn't completely economic in the long-run, but (1) We haven't been sold on the idea enough yet to pay for a whole year and (2) People may toss out $30-50 for smaller packages at first, thus generating some kind of revenue.

And never forget everything and everybody changes when money is involved!

Do you have listener data for the free fitcasts? How many people download the fitcast each week? What are the demographics of your listener group? Are they JPF? T-Nation? (I generally have no clue. I only frequent here, and I admit that I don't listen because I usually don't have the patience for talk radio and things of that sort-- save for sports) Is the revenue generated from that small of a market share enough for what you want? What percentage of your regular listeners are going to be able to pay the money?

This is fun. I get to learn about business too.

[Chris Correia]

Originally Posted by Kevin Larrabee

Woops, I miss-spoke. I ment 3- interviews per month as stated on the main website. Not 3-per week.

Much more do-able.

[Kevin Larrabee]

Originally Posted by Chris Correia

Much more do-able.

When I stated that I was thinking of splitting each one into 3 parts as they are about 80 minutes. But I figured it would be less of a hassle for those downloading if I didn't do that.

[ichbinba]

kev, I think you're doing a good thing here, give it a shot. I only have two worries, 1. with the same guests just make sure the fitcasts don't suffer from having their new "more in depth" counterpart... ya know, you're doing freat with them so I just wouldn't change them... 2. make sure you have time for your own life man! you're dong a great job at getting your name out there man, but make sure school doesn't suffer or none of it would be worth it (coming from a man with horrible time managment skills!) other than that.. what the hell, all the work you put into the original it pays to try to get something out of it... none of the people you're interviewing would tell you different or they wouldn't be so damn successful!

[Kevin Larrabee]

Originally Posted by ninja

Do you have listener data for the free fitcasts? How many people download the fitcast each week? What are the demographics of your listener group? Are they JPF? T-Nation? (I generally have no clue. I only frequent here, and I admit that I don't listen because I usually don't have the patience for talk radio and things of that sort-- save for sports) Is the revenue generated from that small of a market share enough for what you want? What percentage of your regular listeners are going to be able to pay the money?

This is fun. I get to learn about business too.

I would estimate about 400 listeners, TOPS, comes from members here, many come from T-Nation, MH, and some aren't even on boards.

No demographics.

We will find out who will pay. Trust me this content is going to be crazy, just the show I am doing with CB and also AC are going to be crazy for program design. Also I just did one with EC and one with Tony G. last night, powerlifting and bulking/program design/training respectively.

Today I am doing one with Rachel Cosgrove, and on Wednesday with Mike Robertson, Craig Ballantyne, and soon Bill Hartman, Alwyn, and also some non guests from The FitCast including Alan, Smitty from Diesel, I am wqorking on Ryan Lee, Charles Staley, and Chad is coming back, possibly next week on the main show and the insider.

[cfg]

For this thing to be worth your while I think you need to cut everyone off. If people are already getting access to some form of the podcast, they're a lot less likely to subscribe to a pay version of the service. You'll have to demonstrate that the "insider" is worth the $100. That'll be a difficult task. The pay for content model on the internet is a tough nut to crack. People just expect stuff for free.

At the bare minimum, I'd make the first few episodes of tiered service available to everyone. People need to know what they're missing.

I can relate to what you're trying to do here. As a college student I oversaw the transition of a free sports trade publication to a free online site. Eventually we charged for the service. There are definite paralells. Leave me your email and we can discuss in a little more depth.

[ninja]

Originally Posted by Kevin Larrabee

I would estima