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Are Personal Trainers BETTER than Fitness Trainers? Are Personal Trainers BETTER than Fitness Trainers?
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Personal Trainers Issues What are the important issues of our industry? This is a discussion on everything from program design to professional ethics.

View Poll Results: What do you market your Services as?
Personal Trainer 7 87.50%
Fitness Trainer 0 0%
Personal Fitness Trainer 1 12.50%
Other - Please post 0 0%
Voters: 8. You may not vote on this poll

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Old 07-28-2009, 08:16 AM   #1 (permalink)
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Default Are Personal Trainers BETTER than Fitness Trainers?
I posted this in another forum but would like to see some of the more experienced trainers responses.

We obviously know they are all the same, the point is, in the eyes of people looking for a trainer which is better?

If changing your website and/or advertising from saying, "Personal Trainer Joe Trainer" to "Fitness Guru Master Trainer Joe Trainer" increased your sales & revenue by 300% you would obviously know that a "Fitness Guru Master Trainer" is better than a "personal trainer".

I didn't keep track of the numbers (long time ago) but if I remember correctly, when I had my title as "Fitness Specialist" I sold a lot more training than when I changed to a "Personal Trainer"

Has anyone actually experimented with different titles and kept track of the numbers?
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Old 07-28-2009, 07:50 PM   #2 (permalink)
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I tried using fitness specialist, fitness consultant, etc etc etc (ad nauseum) and wound up just saying personal trainer because that way I don't have to explain what my title means.

At the country club I work at though they call me the resident golf performance and functional training expert. Kind of a mouthful, but I guess it describes what I do with the members.
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Old 07-29-2009, 12:31 PM   #3 (permalink)
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A good trainer is better.

Are you using straps for DLing in the avatar?
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Old 07-29-2009, 12:40 PM   #4 (permalink)
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I prefer the "150lb share all of my opinions to annoy the big guys during a set because I feel inadequately small" title.

All jokes aside, I see the majority are "Personal Trainer", "Fitness Instructor", and "Fitness Specialist". I would choose between the three. Not like the average American cares about semantics.
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Old 07-29-2009, 03:46 PM   #5 (permalink)
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WHo the f*ck cares....?
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Old 07-29-2009, 04:02 PM   #6 (permalink)
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Originally Posted by John Izzo View Post
WHo the f*ck cares....?
Exactly. This should not be why a potential client is interested in you or why they might decide to work with you.

If it is, then the credibility of the fitness industry is in worse shape than I'd thought it was.
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Old 07-30-2009, 03:26 AM   #7 (permalink)
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Originally Posted by John Izzo View Post
WHo the f*ck cares....?
People browsing classified ads care. In areas where there's serious competition, personal trainers are a dime-a-dozen. Who would you choose?

Personal Trainer
Personal Trainer
Personal Trainer
Personal Trainer
Personal Trainer
Personal Trainer
Senior Master Fitness Specialist
Personal Trainer
Personal Trainer
Personal Trainer
Personal Trainer

Obviously if you work in a gym it won't matter much but if you're working independently in the real world and need to advertise & market your services which basically amounts to 'hunting' to put food on the table you better believe it matters as a slight change could make a big difference in more leads and clients.
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Old 07-30-2009, 10:21 AM   #8 (permalink)
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I don't think anyone knew what you were talking about until your last post.
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Old 07-30-2009, 01:42 PM   #9 (permalink)
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Originally Posted by AskTheTrainer View Post
People browsing classified ads care. In areas where there's serious competition, personal trainers are a dime-a-dozen. Who would you choose?

Personal Trainer
Personal Trainer
Personal Trainer
Personal Trainer
Personal Trainer
Personal Trainer
Senior Master Fitness Specialist
Personal Trainer
Personal Trainer
Personal Trainer
Personal Trainer

Obviously if you work in a gym it won't matter much but if you're working independently in the real world and need to advertise & market your services which basically amounts to 'hunting' to put food on the table you better believe it matters as a slight change could make a big difference in more leads and clients.
Not the Senior Master Fitness Specialist....screams EGO.

I'd look at each person's website, check out their specialties, and once narrowed down, call/email them and get a feel for their methodology.
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Old 07-30-2009, 01:42 PM   #10 (permalink)
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Originally Posted by kuri View Post
A good trainer is better.

Are you using straps for DLing in the avatar?
I <3 Kuri
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Old 07-31-2009, 04:45 AM   #11 (permalink)
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All those stupid names for personal trainers piss me off. You're a personal trainer. If you don't like it, don't be a personal trainer.

I guess if you're trying to attract the kind of homo clients that would go for a name like "Fitness Specialist" or whatever then go for it.
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Old 08-01-2009, 12:44 AM   #12 (permalink)
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Who cares about titles when you can do this!

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Old 08-01-2009, 12:49 AM   #13 (permalink)
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I want to ask the trainer why he's not embarrassed for putting that online with his name on it.
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Old 08-01-2009, 03:40 PM   #14 (permalink)
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I take it back - looks like Senior Master Fitness Specialist material.
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Old 08-02-2009, 09:29 PM   #15 (permalink)
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voted on personal trainer fitness trainers had some limitations thou.
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