Trainers: Have you Given Your Client the $100 Session?
Do you know what a $100 session is?
You know what a $100 session is....c'mon... it's that workout you and client go through that seems to be rockin' on all cylinders. Its the workout where you begin to notice everything "clicking" right in your client. Their form looks textbook; their stamina is jacked up through the roof, and their strength is shattering windows!
Its the session that your client "starts to get it". They stop asking stupid questions and they just "start to do it". Its the session where you really begin to feel like a coach....your client is your clay and you are shaping them into this well-oiled machine.
Its the session, where others are watching you and thinking, "Damn, that guy has come a long way", or "Damn, I don't think I can do what he's doing".
Its the session, where you can't believe that you have had a hand in turning this person''s life around as they perform 20 rep box jumps, when weeks ago they complained of knee pain.
Its the session, where all your progressions in your exercise program have all gone off without a hitch and your client is making strides better than you expected.
Its the session, where you and your client look each other in the eyes and you both know and feel like you are on the same page. They understand the difference between "training" and "working out".
It's what I call the $100 session.
Why do we concern oursleves with how much we should be charging for a session, when the REAL question is "how much are your sessions actually worth?"
AN interesting post. One reason because of the post itself and the point that you raise about a good session needing to "click" for the trainer as well.
Interesting on another level because I remember you saying you would not pay more than $75 per hour for anything. So I wonder is the $100 session is a figure of speech or if inflation has caught up with you.
I do think that charging $100 or more per session is not out of line if you (plural you, as in anyone) can manage it. There are many professional fields that charge much more than this, but trainers have more issues to deal with in the perception of value. I think this is not just from the clients perspective, but also from the trainers.
Cheers
Peter
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Peter
After all, diamonds are a girl's best friend…
I don't know about shattering windows but the $100 sessions go down every week.
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Working "hard," or the perception of working hard, doesn't really mean anything. Sweating, vomiting, and breathing hard could be a good workout or a tropical disease kicking in.-Dan John
I did one this morning at 11:00. Literally... You guys need to charge more.
Nice post though John. Definately something to think about. Since I am new I am giving my all 100% of the time. Still I haven't been doing this long enough to even get to the point yet that you speak of all the time. I manage to get a good flow going most of the time but I also know I am nowhere near the top of my game. Thanks for the reminder of where we need to always be.
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The BIGGER I get the smaller you look
Great post John!fficeffice" />
You hit the nail on the head, I love sessions when it all starts to click for the client.
As a trainer it is a great source of motivation for me when you see the client truly starting to move forward on their journey to achieving their goals!
TOM
Thanks for the feedback. The post is to really drive home the point that we should apply ourselves 100% of the time to the client. If we do that, we'll experience a $100 session every time.
Focus on making yourself a better professional, the money and the worth will follow.
I certainly understand the point of this article. It is something that I pounded into my trainers for years. Don't fall into the trap of being a glorified rep counter. Each and every client who comes in is paying for that session, so don't take it for granted. Give them 100%.
Trainers have a tendency to get into a routine and to coast through their days... They get burned out, probably more than in other professions. The thing that can help the most is to have the clients' sessions blocked out in 12 week cycles. PLANNING will give each workout purpose. If you wing it every time a client walks in you will never give them a $100 workout.
PLANNING will give each workout purpose. If you wing it every time a client walks in you will never give them a $100 workout.
Exactly - While you want them to see results, what they're paying for in the short term is the physical session - These must be planned out to a 'T' with a clear purpose communicated to the client - It's really not that hard -
If you're good, just 5-10 minutes of real planning before the client comes in, just to make sure that everything will go perfectly -
It's really not that hard - Think about how much more you can charge and how much better your sessions will be with just a little bit of planning - it's a no brainer!
I got a 100 dollar tip a couple days ago. It really helped out. I actually lost a girl and my financial aid earlier that day. It wasn't a session but it was good.
PLANNING will give each workout purpose. If you wing it every time a client walks in you will never give them a $100 workout.
I'm still the only trainer at my gym that does this. Members and other trainers laugh at me with my clipboard. Too bad my clients are getting great results. Other trainers usually say that they "used to" carry a clipboard.