Here's an article I wrote for subscribers of The Underground Newsletter:
Ohhhhhhh ..... sad day today! lol
I was in the gym working out tonight real late, so the only thing on the big screens
were infomercials. Lo and behold, the Wesley Snipes Total Gym infomercial came on -
Whoa! When did that happen? When did BLADE start selling the Total Gym?!?!
Now Chuck Norris I can understand; he's got to be closing in on 70 by now. And I
get Christie Brinkley too, she's well over 50 (and still looking FINE I must add) -
But Blade? He can't be that old can he? He's still very much a BAD ASS, so it just
hurt to see him pushing such a soft (for lack of a better word) product. No wonder
he looked so skinny in the ad - I just hope he gives that shit up before he starts
training for the next Blade sequel, whenever that's coming out -
If you want to shed a good tear, here's the link to the spot:
http://www.youtube.com/watch?v=fzE0FOPiaDU
Anyway, it wasn't my point to joke around about that in this issue - I wanted to get
back on the subject of Information Marketing, which gets discussed on the blog
frequently -
What we see with products like the Total Gym, the P90X DVD's with Tony
Horton, and if you'll remember Billy Blanks and Tae Bo, is a lot of the same thing on
a much different and higher level -
So as trainers, we see that growth and commercial expansion can take many forms -
The Total Gym is kind of soft, but it's not a bad product. I think it's a better idea
than the BOWFLEX (another marketing coup), which if you ever used one you
know is pretty shitty. There's actually a new Personal Training franchise that's based
completely around the Total Gym -
And Tony Horton's P90X is excellent as far as commercial products go. It preaches
ultra-intense exercise for one hour six times a week along with strict eating. And it
was created by a guy who really lives it, has got a great attitude, and is in
TREMENDOUS shape for any age, let alone over 50!
And although we all know that the results that you can get from a DVD program are
limited, they go about as far as you can possibly go with that program to help
customers get results -
So even though we all know that the world of information marketing makes our
stomach's turn, there are a lot of better marketing ventures that trainers can move on
to if they're so inclined -
This type of move is built on a body of experience and mastery of the fundamentals,
but then again what isn't?
Something to think about. Make sure you keep up with what's new at
Super-Trainer - Thanks for reading, and you'll be hearing from me soon -
How to Train to Kill Vampires
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