You read it right... I contacted Ryan and he agreed to let me interview him. A no-holds-barred one-on-one interview.
Here's where you all come in. I am going to ask him the top ten questions that you can come up with. So shoot them at me! I will interview him this coming Thursday.
The questions have to be questions and not commentary to be considered. They can be hardball questions, but rudeness and pointless jabs will simply be ignored, so if you want to hear your burning questions asked, keep it serious.
We will dig in to the "Ryan Lee Method" once and for all. If you have been dying to hear his position on this great debate, you finally will get your chance.
Hit me... maybe you'll make the top ten. As soon as I have more information about how you will access the interview I will post it up.
Do you experience or perceive any conflict in teaching trainers to successfully market their services while some, if not many, of those trainers may very well be of mediocre ability? Why or why not? Please elaborate.
BTW, I'm not wedded to that question in that form. If someone else has suggestions on how to rephrase that or improve it, or has a better alternative question addressing the same issue, go for it.
Consider this a corollary to or rewording of the above but:
Regardless of the actual state of being, a great many people consider that the marketing approach you promote has a very real disconnect, in terms of quality and presentation, from the desire of trainers/coaches to present themselves as educated and effective professionals. How would you address this criticism?
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With your "clients" being anywhere in the world is there an importance in client retainment or are products simply marketed for that one off sale? ie once you have the sale does the product have to live up to expectations? or doesn't it matter since the marketer has that money in there pocket?
(Question steaming from; the main selling point for workoutpass was the audio interviews and conference calls, which to the best of my knowledge have now been removed and sold elsewhere without the product being available for those that purchased it originally through workoutpass. So if one product doesn't live up the what was promissed then you've lost a customer on any other products. Please correct me if I'm wrong here anyone.)
Since there is an apparent disconnect between consumers and those following methods attributed to you what advice can you give to the producers of products, since the attitude right now appears to be "fuck them" (the consumers)?
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I'd wonder if he has tested sales results from his web page style verses a traditional, professionally designed web page with the same information and offer.
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With the proliferation of trainers using the internet as a marketing vehicle, what one piece of advice would you give to a new trainer in order to help him/her gain a competitive advantage?
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Now that the one-page internet advertisement model is being used to excess in the fitness industry (whether the model was learned from you or not), do you now recommend a different advertising/marketing strategy?
How can a trainer with a new product determine what advertising strategy will be the most effective for their particular product?
A quote from Spiderman... "With great power comes great responsibilty..."
There is no doubt that Ryan Lee has become a powerful and influential character in the world of fitness and the personal training business. With that in mind, "How much responsibility, if any, does he feel he has over the state of the personal training industry seeing that his products are widely accepted by both working trainers and professionals. Meaning...is the personal training industry where he thought it would be when he first started marketing to them?"
A quote from Spiderman... "With great power comes great responsibilty..."
There is no doubt that Ryan Lee has become a powerful and influential character in the world of fitness and the personal training business. With that in mind, "How much responsibility, if any, does he feel he has over the state of the personal training industry seeing that his products are widely accepted by both working trainers and professionals. Meaning...is the personal training industry where he thought it would be when he first started marketing to them?"
Hey, you stole my quote! (Actually, I use it often, but I guess the cat is out of the bag, now. LOL)
That point comes across in many of the questions and comments that have been raised in these topics, and is implied in my question. Thanks for the direct hit, John.
(His uncle Ben said it, of course, not Peter himself . . .)
Hey, you stole my quote! (Actually, I use it often, but I guess the cat is out of the bag, now. LOL)
That point comes across in many of the questions and comments that have been raised in these topics, and is implied in my question. Thanks for the direct hit, John.
(His uncle Ben said it, of course, not Peter himself . . .)
Hehehe...I meant, Spiderman...the MOVIE. We all love Uncle Ben.
Here's a nother quote for ya from Rocky 4:
"You see he's cut, you cut him... You see...he's not a machine...he's a man!"
I don't think there is any reason to be indirect or around the bush with Ryan.
Qualify that question... Are you satisfied with WorkoutPass? If not, what would you have him change? I don't want to just ask vague and loaded questions.
Maybe I am a dummy (and if so, please ignore this question) but what IS the pull of the excessively long web pages? What quantifiable marketing component does it satisfy over a more professionally designed product page?
With so many questions about the current marketing methods, I would like to ask:
"What do you see on the horizon as far as internet marketing is concerned?"
__________________ In Fitness & Friendship, MAHLER
______________________________ __________________________ There is no light at the end of the tunnel. You carry the light with you.
I'll be curious to see how much he uses the interview to push his new "millionaire" product launch vs. actually having a conversation about marketing methodologies.
I'll be curious to see how much he uses the interview to push his new "millionaire" product launch vs. actually having a conversation about marketing methodologies.
How does he advise people who want to differentiate themselves from all the rest?
To be honest, I get many email "newsletters" a day from people who are obviously in a circle and promoting each other and each other's products. I can't tell the individuals apart anymore.
Currently, I'm getting emails from three "circles." Each is connected to the other to a very small extent, but I'm counting the days until it's just one big circle.