| Personal Trainers Issues What are the important issues of our industry? This is a discussion on everything from program design to professional ethics. |
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10-21-2007, 08:08 PM
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#1 (permalink)
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I think, therefore I post
Join Date: Oct 2002
Location: Little Rock, AR
Posts: 15,065
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I'm interviewing Ryan Lee!
You read it right... I contacted Ryan and he agreed to let me interview him. A no-holds-barred one-on-one interview.
Here's where you all come in. I am going to ask him the top ten questions that you can come up with. So shoot them at me! I will interview him this coming Thursday.
The questions have to be questions and not commentary to be considered. They can be hardball questions, but rudeness and pointless jabs will simply be ignored, so if you want to hear your burning questions asked, keep it serious.
We will dig in to the "Ryan Lee Method" once and for all. If you have been dying to hear his position on this great debate, you finally will get your chance.
Hit me... maybe you'll make the top ten. As soon as I have more information about how you will access the interview I will post it up.
__________________
Jean-Paul Francoeur
www.jpfitness.com
http://forums.jpfitness.com
"Twenty years from now, you will be more disappointed by the things you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbour. Catch the trade winds in your sails. Explore. Dream. Discover."
-Mark Twain
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10-21-2007, 08:26 PM
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#2 (permalink)
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Master of my domain
Join Date: Apr 2004
Location: Duluth, Minnesota
Posts: 4,201
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Do you experience or perceive any conflict in teaching trainers to successfully market their services while some, if not many, of those trainers may very well be of mediocre ability? Why or why not? Please elaborate.
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10-21-2007, 08:44 PM
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#3 (permalink)
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Master of my domain
Join Date: Apr 2004
Location: Duluth, Minnesota
Posts: 4,201
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BTW, I'm not wedded to that question in that form. If someone else has suggestions on how to rephrase that or improve it, or has a better alternative question addressing the same issue, go for it.
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10-21-2007, 09:31 PM
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#4 (permalink)
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God of Mischief
Join Date: Jun 2007
Location: Bizarro World, down near Rand McNally
Posts: 1,483
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Consider this a corollary to or rewording of the above but:
Regardless of the actual state of being, a great many people consider that the marketing approach you promote has a very real disconnect, in terms of quality and presentation, from the desire of trainers/coaches to present themselves as educated and effective professionals. How would you address this criticism?
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10-21-2007, 10:46 PM
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#5 (permalink)
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Senior Member
Join Date: Jul 2004
Location: Townsville, Australia
Posts: 1,538
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With your "clients" being anywhere in the world is there an importance in client retainment or are products simply marketed for that one off sale? ie once you have the sale does the product have to live up to expectations? or doesn't it matter since the marketer has that money in there pocket?
(Question steaming from; the main selling point for workoutpass was the audio interviews and conference calls, which to the best of my knowledge have now been removed and sold elsewhere without the product being available for those that purchased it originally through workoutpass. So if one product doesn't live up the what was promissed then you've lost a customer on any other products. Please correct me if I'm wrong here anyone.)
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10-22-2007, 07:01 AM
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#6 (permalink)
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I think before I post
Join Date: Jun 2004
Location: Queens, NY
Posts: 9,766
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Since there is an apparent disconnect between consumers and those following methods attributed to you what advice can you give to the producers of products, since the attitude right now appears to be "fuck them" (the consumers)?
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"Two out of work models and a fashion slave tried to dance away the Michelob night"
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10-22-2007, 10:06 AM
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#7 (permalink)
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PEELEing :o)
Join Date: Sep 2006
Location: Connecticut
Posts: 4,961
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JP, I don't have any specific questions (yet) but just want to say "thank you" and I am really looking forward to this interview!
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10-22-2007, 10:26 AM
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#8 (permalink)
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Senior Member
Join Date: Jul 2004
Location: MECHANICSBURG, PA
Posts: 2,555
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I'd wonder if he has tested sales results from his web page style verses a traditional, professionally designed web page with the same information and offer.
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My work
www.scottstire.com
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WARNING: The consumption of alcohol may create the illusion that you are tougher,
smarter, faster and better looking than most people.
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10-22-2007, 10:32 AM
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#9 (permalink)
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Team Ninja
Join Date: Oct 2004
Location: England
Posts: 1,542
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With the proliferation of trainers using the internet as a marketing vehicle, what one piece of advice would you give to a new trainer in order to help him/her gain a competitive advantage?
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10-22-2007, 10:55 AM
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#10 (permalink)
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Link-Zilla
Join Date: Jun 2006
Location: Alabama
Posts: 5,156
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Now that the one-page internet advertisement model is being used to excess in the fitness industry (whether the model was learned from you or not), do you now recommend a different advertising/marketing strategy?
How can a trainer with a new product determine what advertising strategy will be the most effective for their particular product?
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Lisa Holladay, CSCS
Our main business is not to see what lies dimly at a distance, but to do what lies clearly at hand.
--Thomas Carlyle
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10-22-2007, 11:11 AM
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#11 (permalink)
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Senior Member
Join Date: Mar 2006
Posts: 931
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A quote from Spiderman...
"With great power comes great responsibilty..."
There is no doubt that Ryan Lee has become a powerful and influential character in the world of fitness and the personal training business. With that in mind, "How much responsibility, if any, does he feel he has over the state of the personal training industry seeing that his products are widely accepted by both working trainers and professionals. Meaning...is the personal training industry where he thought it would be when he first started marketing to them?"
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10-22-2007, 11:39 AM
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#12 (permalink)
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Master of my domain
Join Date: Apr 2004
Location: Duluth, Minnesota
Posts: 4,201
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Quote:
Originally Posted by John Izzo
A quote from Spiderman...
"With great power comes great responsibilty..."
There is no doubt that Ryan Lee has become a powerful and influential character in the world of fitness and the personal training business. With that in mind, "How much responsibility, if any, does he feel he has over the state of the personal training industry seeing that his products are widely accepted by both working trainers and professionals. Meaning...is the personal training industry where he thought it would be when he first started marketing to them?"
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Hey, you stole my quote! (Actually, I use it often, but I guess the cat is out of the bag, now. LOL)
That point comes across in many of the questions and comments that have been raised in these topics, and is implied in my question. Thanks for the direct hit, John.
(His uncle Ben said it, of course, not Peter himself . . .  )
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10-22-2007, 11:47 AM
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#13 (permalink)
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Senior Member
Join Date: Mar 2006
Posts: 931
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Quote:
Originally Posted by Chris Correia
Hey, you stole my quote! (Actually, I use it often, but I guess the cat is out of the bag, now. LOL)
That point comes across in many of the questions and comments that have been raised in these topics, and is implied in my question. Thanks for the direct hit, John.
(His uncle Ben said it, of course, not Peter himself . . .  )
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Hehehe...I meant, Spiderman...the MOVIE. We all love Uncle Ben.
Here's a nother quote for ya from Rocky 4:
"You see he's cut, you cut him...
You see...he's not a machine...he's a man!"
I don't think there is any reason to be indirect or around the bush with Ryan.
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10-22-2007, 01:58 PM
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#14 (permalink)
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Resident Business/Marketing Guru
Join Date: Jul 2004
Location: Rounding Third
Posts: 5,510
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Under what circumstances does he recommend the long form? I think this is similiar to Lisa's.
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Past performance is not indicative of future success.
Never argue with an idiot. They drag you down to their level and beat you with experience.
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10-22-2007, 02:47 PM
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#15 (permalink)
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I think, therefore I post
Join Date: Oct 2002
Location: Little Rock, AR
Posts: 15,065
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Keep 'em coming guys... These are great.
__________________
Jean-Paul Francoeur
www.jpfitness.com
http://forums.jpfitness.com
"Twenty years from now, you will be more disappointed by the things you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbour. Catch the trade winds in your sails. Explore. Dream. Discover."
-Mark Twain
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10-22-2007, 05:16 PM
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#16 (permalink)
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Junior Member
Join Date: Oct 2005
Location: PA
Posts: 18
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Is he satisfied with the quality of Workout Pass?
Does he think that working on two projects at once - Workout Pass and Prograde Nutrition negatively affected either product?
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10-22-2007, 07:37 PM
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#17 (permalink)
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I think, therefore I post
Join Date: Oct 2002
Location: Little Rock, AR
Posts: 15,065
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Qualify that question... Are you satisfied with WorkoutPass? If not, what would you have him change? I don't want to just ask vague and loaded questions.
__________________
Jean-Paul Francoeur
www.jpfitness.com
http://forums.jpfitness.com
"Twenty years from now, you will be more disappointed by the things you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbour. Catch the trade winds in your sails. Explore. Dream. Discover."
-Mark Twain
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10-22-2007, 07:59 PM
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#18 (permalink)
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Kettlebell Kween
Join Date: Mar 2006
Location: Houston
Posts: 2,339
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Maybe I am a dummy (and if so, please ignore this question) but what IS the pull of the excessively long web pages? What quantifiable marketing component does it satisfy over a more professionally designed product page?
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