| Personal Trainers Issues What are the important issues of our industry? This is a discussion on everything from program design to professional ethics. |
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10-23-2007, 04:09 PM
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#31 (permalink)
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Senior Member
Join Date: Jul 2004
Location: MECHANICSBURG, PA
Posts: 2,487
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Quote:
If I order the Millionaire Workout, do I get
"over $1,396 worth of 'ethical bribes'"
"well over $1,787 worth of free bonuses"
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"Over $2,000 in Bonuses"
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Having read as much of the ad as I could, I'd say the answer is a big "Yes".
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10-23-2007, 06:14 PM
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#32 (permalink)
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Lead Cat Herder
Join Date: Nov 2006
Location: Orange Cty, CA
Posts: 2,963
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1)
Most marketing techniques (e.g. build a sense of urgency, offer bonuses) appear as an attempt to "put one over" on the consumer (coming soon, this offer won't last, what would you pay?, testimonials from goodness-knows-who, bonuses worth $367).
As consumers grow weary of these ploys and are actively turned off from offers that blatantly feature them, what do you see as the future of selling in this market?
2) How is your marketing strategy different when the product is face-to-face training services? What is the most cost-effective way to generate new business on-ground rather than in the virtual world? Are some channels more effective than others in the personal training/training gym market? What are the basic principles to use in selling personal services in this market?
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"Have fun and be determined to finish"-- Jack "UpNorth", 9.
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10-25-2007, 11:37 AM
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#33 (permalink)
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I think, therefore I post
Join Date: Oct 2002
Location: Little Rock, AR
Posts: 14,877
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Well, I just got off the phone with Ryan. Whew! I think we talked for an hour and a half!
It was a lot of fun though. I will put it up as soon as I can so you can all hear it.
I asked him most of the questions in some form or another.
If you are hoping to hear him get skewered alive you won't get what you want to hear though. I'm a nice guy, he's a nice guy, and I happen to personally like him quite a bit, so I don't pin him down and ask him why he sucks or whether or not he has stopped beating up elderly women.
Another thing you need to know is that I am not a professional interviewer. We were literally all over the map. I'm ADD as can be and he has a permanent IV caffeine drip, so we just went where the discussion wanted to flow, and it doesn't follow any pre-organized course. Outside the questions that you all posted I must have asked him dozens of marketing questions (gotta get all the free advice I can get, you know). I can tell you this... His success was no accident.
I think at the end of the interview though you will all have a much better understanding of Ryan. Whether or not it will change or affirm your opinions about him... I have no idea. It was a lot of fun though, and Ryan was very generous with his time for this. Hopefully you will all enjoy it. If you don't, well, at least it was free! 
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Jean-Paul Francoeur
www.jpfitness.com
http://forums.jpfitness.com
"Twenty years from now, you will be more disappointed by the things you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbour. Catch the trade winds in your sails. Explore. Dream. Discover."
-Mark Twain
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10-25-2007, 12:29 PM
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#34 (permalink)
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Large Member
Join Date: Oct 2006
Location: Ramsey NJ
Posts: 404
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Quote:
Originally Posted by Axis
If I order the Millionaire Workout, do I get
"over $1,396 worth of 'ethical bribes'"
"well over $1,787 worth of free bonuses"
-or-
"Over $2,000 in Bonuses"
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I'm confused
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Im downloading right now. Probably going to take 45 minutes to get all of them, then I will actually have to read them....
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NASM-CPT
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11-05-2007, 11:18 AM
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#35 (permalink)
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Team Ninja
Join Date: Oct 2004
Location: England
Posts: 1,511
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any news on this yet, JP?
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11-05-2007, 11:44 AM
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#36 (permalink)
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I think, therefore I post
Join Date: Oct 2002
Location: Little Rock, AR
Posts: 14,877
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Not yet... I'll check on it.
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Jean-Paul Francoeur
www.jpfitness.com
http://forums.jpfitness.com
"Twenty years from now, you will be more disappointed by the things you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbour. Catch the trade winds in your sails. Explore. Dream. Discover."
-Mark Twain
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11-08-2007, 12:34 PM
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#37 (permalink)
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Powerlifting
Join Date: Jun 2005
Posts: 5,206
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Those long websites are funny.. Anyone with a 56k wouldnt sit through the load times for one of them. Its as if we went back into 98!
I dont know anything about the guy, so I wont make an opinion. But comming from someone with a web design background, i find it kind of funny:p
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12-03-2007, 05:32 AM
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#38 (permalink)
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TABAK
Join Date: Jun 2004
Location: Queens, NY
Posts: 9,730
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So, when do we get to hear this interview?
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12-03-2007, 06:20 AM
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#39 (permalink)
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Master of my domain
Join Date: Apr 2004
Location: Duluth, Minnesota
Posts: 4,170
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Quote:
Originally Posted by OldGuy
So, when do we get to hear this interview?
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Need time to spin those answers.  |
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12-03-2007, 06:32 AM
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#40 (permalink)
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TABAK
Join Date: Jun 2004
Location: Queens, NY
Posts: 9,730
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Quote:
Originally Posted by Chris Correia
Need time to spin those answers. |
Maybe they're working on the website copy.
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"Two out of work models and a fashion slave tried to dance away the Michelob night"
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12-03-2007, 07:15 AM
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#41 (permalink)
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I think, therefore I post
Join Date: Oct 2002
Location: Little Rock, AR
Posts: 14,877
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No... The quality was really crappy since I was on a cell phone. I am buying a Skype headset (as he just did) and we are going to re-do it. Sorry guys.
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Jean-Paul Francoeur
www.jpfitness.com
http://forums.jpfitness.com
"Twenty years from now, you will be more disappointed by the things you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbour. Catch the trade winds in your sails. Explore. Dream. Discover."
-Mark Twain
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01-06-2008, 01:29 PM
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#42 (permalink)
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I think, therefore I post
Join Date: Oct 2002
Location: Little Rock, AR
Posts: 14,877
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It's up. We re-recorded it, this time condensing considerably. Go here to listen.
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Jean-Paul Francoeur
www.jpfitness.com
http://forums.jpfitness.com
"Twenty years from now, you will be more disappointed by the things you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbour. Catch the trade winds in your sails. Explore. Dream. Discover."
-Mark Twain
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01-06-2008, 01:33 PM
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#43 (permalink)
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Team Ninja
Join Date: Oct 2004
Location: England
Posts: 1,511
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Thanks Jp, listened this morning. Interesting to hear he's doing his bootcamp via the internet this year.
__________________
*****************************
Walk on through the wind
Walk on on through the rain
Tho' your dreams be tossed and blown
Walk on
Walk on
With hope in your heart
And You'll Never Walk Alone
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01-07-2008, 11:43 AM
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#44 (permalink)
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Senior Member
Join Date: Aug 2004
Location: Sofia, Bulgaria
Posts: 3,401
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I loved it! You are a great interviewer, and I am not blowing sunshine here.
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After I learned the art, a punch was no longer a punch, a kick, no longer a kick.
Now that I understand the art, a punch is just a punch and a kick is just a kick."
Bruce Lee
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01-09-2008, 11:12 PM
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#45 (permalink)
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I think, therefore I post
Join Date: Oct 2002
Location: Little Rock, AR
Posts: 14,877
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Galya, I actually really appreciate you saying that considering how NON-professional I really am. I feel like all I do is stutter and stammer.
Ryan makes it easy though because he's as talkative as me so he doesn't let it get boring. I'd actually enjoy doing more of those, but I need to figure out a way to make the conversations less than 10 minutes long. I know that I'm so ADD I can't even listen to podcasted fitness shows. I'll bet I'm not the only one.
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Jean-Paul Francoeur
www.jpfitness.com
http://forums.jpfitness.com
"Twenty years from now, you will be more disappointed by the things you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbour. Catch the trade winds in your sails. Explore. Dream. Discover."
-Mark Twain
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01-10-2008, 01:14 PM
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#46 (permalink)
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Link-Zilla
Join Date: Jun 2006
Location: Alabama
Posts: 5,013
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Quote:
Originally Posted by Jean-Paul
I know that I'm so ADD I can't even listen to podcasted fitness shows. I'll bet I'm not the only one.
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You are NOT the only one! I dislike that this has become a new way to get info out. I'd much, much rather read. But I did make a point to listen to this interview and I agree with Galya that you did a very good job. Ryan is articulate and enthusiastic. He's the epitome of the entrepreneurial spirit. I enjoyed the interview.
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Our main business is not to see what lies dimly at a distance, but to do what lies clearly at hand.
--Thomas Carlyle
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01-10-2008, 07:00 PM
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#47 (permalink)
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I think, therefore I post
Join Date: Oct 2002
Location: Little Rock, AR
Posts: 14,877
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I'm already pretty high energy, so if you can get me inspired/energized, you're quite possibly not human, and Ryan manages to get me jumping out of my seat.
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Jean-Paul Francoeur
www.jpfitness.com
http://forums.jpfitness.com
"Twenty years from now, you will be more disappointed by the things you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbour. Catch the trade winds in your sails. Explore. Dream. Discover."
-Mark Twain
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