I saw this on the news today, and I like the idea behind it. Of course, making Trix out of whole grains doesn't take out the sugar, even if it does add a bit of fiber. So I can't imagine that it's really going to benefit anyone. But at least it seems to be a step in the right direction, even if they're really only doing it because they think it's a good marketing idea.
Lou and I have talked many times about how we wish that fast food restaurants would offer whole grain buns. That's something that makes a lot of sense to me, although it probably creates a whole host of problems for the fast food establishments themselves--so it may not happen anytime soon.
I guess the best thing about General Mills move to whole grains is that it will allow other companies to gauge if there's a strong enough market for this type of thing. Hopefully, there is.
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