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The New Rules of Lifting - The Original Based on the original book by Lou Schuler with workout programs by Alwyn Cosgrove

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Old 10-15-2007, 03:10 PM   #1 (permalink)
stingo
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Default Looks like NROL4W has a cover posted

Interesting that they kept the "Lift like a Man" byline, even if they put "Look like a Goddess" just underneath.
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Old 10-15-2007, 05:36 PM   #2 (permalink)
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I really like the picture they've chosen. She's got a little muscle and I'm so happy that they gave her at least a moderately sized DB!

So many pictures show women with a little 3 lb DB.
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Old 10-15-2007, 08:50 PM   #3 (permalink)
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Quote:
Originally Posted by Lisa~ View Post
So many pictures show women with a little 3 lb DB.
And it's NOT pink
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Infirma nostris corporis virtute firmans perpeti (Strengthen our weak body with eternal power)
- Mahler: Symphony No. 8; Text attributed to Hrabanus Maurus


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Old 10-16-2007, 02:46 PM   #4 (permalink)
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I just saw that. I never knew what the holdup was. We decided on the cover image and design months ago.

The model, Michelle, is definitely in shape. She's a trainer at Parisi Speed School in Connecticut, and looks like an athlete.

We made sure she used weights that were realistic for the exercises we were shooting. It's always a balancing act. You want the model to use weights that look right for her build, but that won't be intimidating to readers. You also have to manage the model's level of fatigue, which comes into play when you're shooting for 8+ hours on back to back days. The models don't actually lift weights in shoots like this; they hold weights, and sometimes they have to hold for a long time.

What we do is the opposite of what they do in bodybuilding magazines. At the old Weider studio in California, where they did shoots for M&F and Flex, they had hollow aluminum weights painted to look like regular 45-pound plates or triple-digit dumbbells. A bodybuilder who's just starved himself into contest condition for a shoot is probably weaker than any of us. But to look at the photos, you'd never guess he couldn't really do 1-arm rows with 100-pound DBs at 3 percent body fat.

I've seen this on my own magazine shoots. There's nothing weirder than seeing a model who looks like an NFL running back struggle to hold a squat with 135 pounds.
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Old 10-17-2007, 07:49 PM   #5 (permalink)
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Hi

Stingo where did you see the cover? Lou is the book still going to be released in early January & late December by Amazon? Very excited, can't wait until it comes out.

Thanks
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Old 10-17-2007, 07:56 PM   #6 (permalink)
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I first noticed it on the right side of the main forum page here. Then I clicked through to the amazon listing for it.
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Infirma nostris corporis virtute firmans perpeti (Strengthen our weak body with eternal power)
- Mahler: Symphony No. 8; Text attributed to Hrabanus Maurus


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Old 10-17-2007, 08:23 PM   #7 (permalink)
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Thanks Stingo I found it...great cover!!
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