Here's an article I just send out to my Underground Newsletter subscribers:
Marketing is scary - it's putting yourself, ideas, and services out there -
That of course can lead to
rejection, and not a lot of trainers can handle that -
Almost every bitching and moaning story from a trainer (and God knows there are
a lot of them) is because they can't get their services and ideas in front of the
hungry public -
And that's also why
personal marketing is the main focus of a lot of what you read
and the services you see on the blog -
because that's the limiting step -
Do you need some solid info on this subject? Something to really get your thinking
on the subject straightened out?
There was a really good book written about marketing last year,
The Irresistable
Offer by Mark Joyner.
I love that the book is real short, which makes it easier to get through -
And it's short because Mark doesn't mince words - he gets right the dirty of how to
sell a product or service, and make your potential customers an offer they can't
refuse -
He really gets you into the mindset of your potential clients - once you understand
this you've leaped a major hurdle in your professional life -
You can get this book as a free download here:
http://www.simpleology.com/training/tio/
You have to sign-in or something to get it - I haven't tried it because I already owned
a copy - but just give them your email and they'll send you a download link -
This book should get you totally up to speed - and keep reading the blog, and I'll
help you put it into action for your training practice!
Here's your MBA in marketing
Linear Mode
