Marketing strategies - JP Fitness Forums

tonymcclellan · 05-17-2007, 07:38 PM

Hey everyone I am looking at getting Jim Labadie's program www.howtogetmoreclients.com and was wondering if anyone has some real world experience with it? The price is right, only $99. I know Jim is one of the leading experts when it comes to increasing business, just wondering if there are any success stories here.

Also thinking of signing up for www.personaltrainermastery.com and was interested to see how many others are signed up and their thoughts so far. It says first 200 get the audio files, but I wonder if thats a sales tactic because I would hope to get them since I am signing up late. Maybe Tom will stop by the forum himself.

Thanks to anyone who responds

richarddoughtyfitness · 05-18-2007, 04:39 PM

i was also thinking about picking that up
i could always use help on the buisness end of things

tonymcclellan · 05-20-2007, 01:08 PM

Maybe its too good for anyone to respond....

Leigh P. · 05-21-2007, 09:48 PM

Hey Tony I got tons of info for you...let me know a good place to send it.

tonymcclellan · 05-22-2007, 07:52 AM

anthony.mcclellan@neartatraini ng.com

Thanks.

lany · 02-01-2008, 01:43 AM

I am curious about these sites too. They are pushing a lot of affiliates in their free ebooks, so that always makes me nervous that their main focus to make an extra buck while providing a lot of fluff around it. I am getting desperate for marketing ideas though and trying to find some resources that would be helpful. I am glad to come across this site!
Can anyone provide feedback if they have used the resources the original posted mentioned? I also saw Personal Trainer U which is a monthly subscription site.
I own a personal training studio and have tried print advertising, building a referral network with doctors, and pay per click, but it's time to take it to the next level... on a budget of course!

Jean-Paul · 02-01-2008, 10:50 PM

I don't have that particular product of Labadie's, but I have gotten others, and I have seen him speak. I think his products are safe investments. If you are in business, $99 here and there is nothing... You can't quibble about those amounts when you look at the ROI. If you actually apply half of the advice you're given you'll pay for it so many times over you will realize it's irrelevant.

GqArtguy · 02-02-2008, 07:02 PM

Quote:

Originally Posted by Leigh P.

Hey Tony I got tons of info for you...let me know a good place to send it.

Leigh, can you just post your information so those of us can also be informed?

Leigh P. · 02-03-2008, 09:05 AM

Quote:

Originally Posted by GqArtguy

Leigh, can you just post your information so those of us can also be informed?

No problem.

(For the record I was not try to be sketchy, though I can see how it can appear so. I know tony from another board and wanted to give him some info/preview that was a little more beyond what Jim Labadie might like given out publicly.)

I have only got Jim's Clients and Bootcamps series (I should probably get his public speaking one as well).

As with most things if you really hunted out could you find most of the information given in these program for free? Most of it yes, there is something to be said about what Jim can bring to it personally as he is very charismatic.

The info in clients basically go over how to waste yours and the potential clients time as little as possible. How to see if the two of you are a fit or not. How to deal with the sales aspect and how not to under or over value your services. It gives you a few ideas for how to markets but mainly it is about how to get clients in your training studio/gym.

In the bootcamp series it goes over more of the technical business aspect of running a bootcamp, who you might need to talk to, first aid kits, etc. A little about marketing but mostly just how to technically organize it.

The client has a transcript, the bootcamp is all on audio. Lots of extra audios on each with interviews and more tidbits. I haven't even listened to all of them yet as I am horrible with audio interviews and finishing them.

Overall I think if you have a hard time dealing with people 1 on 1 and trying to sales your services then it is a good investment. It really just boils down to mental aspect and understanding people. I have seen a lot of talk about him promoting tricking people and from those two products I have never seen anything like that so I am not familiar with any of that.

End Note-I would buy them again.

Natural5 · 02-10-2008, 02:51 PM

I hate to say, but the statment have a base. "Those who can do-do, and those who can't-teach" When I see someone teaching other about their own busness, I get concerned. Does that mean that they could not do it themselfes, does that mean that they got tired? I mean when you teach someone else - you are creating a competition for yourself.

lany · 02-11-2008, 12:38 AM

While that might be true in some cases, I don't think it always is. Some people just have great business minds - when they are in a field and see an opportunity to make the time they spend more effective (in this case, making more $) that is just taking advantage of a situation. As a personal trainer, you can only make so much money per hour and then you max out. You can oversee other trainers and make money that way, but that's not for everyone. These guys have found a way to share the skills they've acquired and make a living out of it. If what they're providing to other is quality content, they deserve respect for it.

Jean-Paul · 02-11-2008, 08:52 AM

Agreed, lany. The presumption that just because someone is teaching only because they couldn't "do" something is often off base too. Many people who have "done" teach others based on their experience.

I have been "doing" for 20 years now, and I train many trainers how to be better trainers.

Part of Labadie's credibility is based on the fact that he was very successful before, as was Ryan Lee. I know trainers who literally do millions of dollars in revenue a year off small facilities that are my size (around 8,000 square feet). My training dept is no slouch, but I'm no where near that kind of revenues, so if someone who has done that speaks, they have my full attention.

tonymcclellan · 02-20-2008, 10:43 PM

I bought the USK for FP and would buy it again.

Not only did it have such a basic selling model, it led me to other sources of information and drastically changed my training techniques.

Tom@foresight · 03-04-2008, 07:05 PM

Never really gone in for any of those how to sell kind of courses, my academic background was a BA (Hons) in Business Enterprise. This really set me in good stead in terms of running and promoting my business.

Many of these sales models follow a very similar path, the most important thing in my opinion is that you really know your customer. This will ultimately lead to gaining clients, and will also save you money in terms of wasted marketing efforts.

TOM

Jean-Paul · 03-06-2008, 07:11 AM

Tom, you can NEVER know enough. I went through professional sales training in my early 20's, and it was VERY effective, but I still constantly buy books and products to help me boost my sales, and read them voraciously.

There is always something that works even better than the way you currently do it. Some methods may work better for some and not-so-well with others. But you don't find out if you don't get new material and keep the learning process going.

Jean-Paul · 03-06-2008, 07:14 AM

Actually, this is a good philosophy for growing a business. Your staff won't feel appreciated or validated if you don't have a mechanism in place to be in a constant state of training.

They become so good at what they do that they really get passionate about it, and nothing makes your business grow better than a passionate staff.

Tom@foresight · 03-06-2008, 10:52 AM

JP I agree fully that you can never stop learning, there is always something that is out there to add to your current skills.

What I was trying to get across is that To know your customers is the most important point, who thay are, what they want, where they hang out, what they belive in, etc..

My point was instead of deciding I am a PT and this is what i do, who will buy this product, we should be looking at the customers first and then developing our product range with them in mind. I think this is the point that many industry specific courses miss. Even though we are all PT's one persons clients are very different to anothers!

TOM

trainerty · 03-06-2008, 12:10 PM

I learned that lesson first hand (know the consumer). It caused me to switch my limited marketing efforts out of my demo. Not sure how I ended up going wrong after months of observing and picking up on major trends. Now I outreach away from my demo. Everyone I train or comes to me for consultations are on an average commute of 20-1hour away from me.

Good info here.