If you didn't read last week's T-Mag, here's the URL to the article I'm going to take excerpts from below:
http://www.t-mag.com/nation_articles/265post.jsp
Okay, here's the article excerpts. I used to think that Berardi was more of a scientist type guy and reported objective, scientific research but this looks article like pure promotion... or is the product really that good and unique?
Also, I've asked other sources if hydrolyzed protein is all that critical. The response I got was that there's no evidence that it makes any difference... but you definitely pay more.
What do you think? If Berardi has sold out, we're doomed! I can't blame a guy for making a killing... I mean a living... especially after all the preparation he has done to get to where he is but his credibility seems more questionable when he's promoting a product like he is here.
JMB: I’ve actually written about this very topic before in a previous Appetite for Construction column. In that article, I discussed a study showing that a pre-workout drink containing protein/amino acids and carbohydrates can actually promote a greater anabolic response than what can be accomplished during the post-workout period. I also suggested either slugging down some Biotest Surge before and after exercise or sipping the Surge during the exercise bout and then having some more after the bout.
JMB: Surge users have been reporting a host of benefits. Weight trainers have reported the following:
JMB: Not only do endurance athletes benefit from the use of Surge, they actually respond better than weight trainers! If there’s one market I’d love to see embrace the use of Surge, it’s the endurance crowd.
JMB: Okay, seriously, Surge promotes a much more powerful insulin response than I ever expected it would.
CS: Wow! Very interesting! Okay, now let's clear up a few frequently asked questions. Should a person use Surge if he's on a low carb diet?
JMB: In my opinion, if you follow the approach I’m about to suggest, you can have your Surge and your fat loss, too.
CS: I've seen cheaper post-workout products on the market (although their taste is gagging, while Surge tastes like angel food cake). Why is Surge so pricey?
Look, Surge isn’t all that expensive. It's only about $2.30 per full serving if you can find a good deal. And remember, you only take it on training days. To me, that doesn’t seem so expensive.
But even if Surge is a bit pricey, it’s important to realize that each serving contains 25 grams of hydrolyzed whey protein, 50 grams of a carbohydrate blend, and 11.25 grams of supplemental, free form amino acids. While the carb sources (glucose and maltodextrin) are relatively cheap, the hydrolyzed whey and the amino acids cost a pretty penny.
While most protein supplements on the market use intact proteins, Surge uses protein hydrolysates. You see, whey or casein protein can be hydrolyzed (broken into smaller pieces) by enzymes that produce small chains of amino acids called peptides. This process mimics our own digestive actions. This makes hydrolysis an ideal way to process protein as long as manufacturers are careful not to denature it. Once hydrolyzed, these undenatured peptides have many benefits over and above whole protein sources.
Although protein hydrolysates seem to offer some nice advantages when compared to intact proteins, a word of caution is again necessary. Different hydrolysis techniques have been used to break protein down into small peptides. These techniques have had various degrees of success. Older methods of acid-based hydrolysis often led to a substantial destruction of the proteins and peptides.
Obviously, with the great taste of Surge, we’ve chosen to use a very high quality enzymatic hydrolysis.
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