Check Your Labels

[OldGuy]

There may be more than meets the eye.

A new food-labeling campaign called Smart Choices, backed by most of the nation’s largest food manufacturers, is “designed to help shoppers easily identify smarter food and beverage choices.”

The green checkmark label that is starting to show up on store shelves will appear on hundreds of packages, including — to the surprise of many nutritionists — sugar-laden cereals like Cocoa Krispies and Froot Loops.

“These are horrible choices,” said Walter C. Willett, chairman of the nutrition department of the Harvard School of Public Health.

[Lost Dog]

that's very disappointing.

[Aoife]

mmmmmm… fruit loooopsss…

[cycomiko]

Originally Posted by Lost Dog

that's very disappointing.

Yeah I know. Walter Willett is an epidemiologist, not a nutritionist.

[wiggum]

“You’re rushing around, you’re trying to think about healthy eating for your kids and you have a choice between a doughnut and a cereal,” Dr. Kennedy said, evoking a hypothetical parent in the supermarket. “So Froot Loops is a better choice.”

Too bad this supermarket doesn't carry such esoteric foods like oatmeal, eggs or yogurt

[RacerBill]

Gee, the large food companies are going to "help us out" by identifying "smart" food choices. Smart for them, apparently.

I'm sure the fast food industry will want in on this, too.