Beef Protein Isolate
Obviously, this product isn't going to 'revolutionize" anything beyond marketing slogans, and it won't have any significant impact on most lifters. It might be a nice change of pace for non-dairy people though.
So what do you all think? Interesting, stupid, or "whatever"?
From TrueProtein:
"Brace yourself for a new revolution that is about to take hold of the protein powder market: Beef Protein Isolate!! This groundbreaking new product has been in development for nearly a year as we perfected the manufacturing process and thoroughly tested the material, but it is finally ready to hit the shelves and deliver the absolute best protein and amino content per serving for the price!! We want to reiterate that there is absolutely nothing else like it on the market. It is easy to mix, great tasting, completely milk and dairy-free, and 96% protein, but that's not all... We are able to offer this unbelieveable pricing that easily competes with any Whey Protein Isolate currently on the market!
Beef Protein Isolate
As Low As: $10.44/lb!!
Be sure to check out the macronutrient content and amino acid profile in the link above, you will be amazed!! True Protein has stocked a limited quantity of this material for the initial run, so be sure to place your orders quickly during this limited time offer. After the launch, we will be stocking the product in massive volumes, so expect this to take charge of the market and drastically change how people take their protein."
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