Excerpts from Consumer Health Digest #07-39
October 9, 2007
“FTC expands attack on Trudeau book infomercial.
The FTC has charged the marketers of Kevin Trudeau's book, The Weight Loss Cure 'They' Don't Want You to Know About, with misrepresenting the book's contents in their infomercial. [FTC charges marketers of "Weight-Loss Cure" book with misrepresenting book's contents. FTC news release, Oct 5, 2007]
http://www.casewatch.org/ftc/news/2007/trudeau2.shtml The ad claims that the weight-loss plan outlined in the book is easy to do, can be done at home, and ultimately allows readers to eat whatever they
want. However, the plan is complex and grueling and requires severe
dieting, daily injections of a prescription drug that consumers
cannot easily obtain, and lifelong dietary restrictions. The FTC has
already filed similar charges against Trudeau. [FTC: Marketer Kevin
Trudeau violated prior court order: Charges him with misrepresenting
contents of book. FTC news release, Sept 14, 2007]
http://www.casewatch.org/ftc/news/2007/trudeau.shtml The new
complaint targets Direct Marketing Concepts, Inc., ITV Direct, Inc.,
and the two individuals who jointly control the two companies, Donald
Barrett and Robert Maihos. In 2004, the Commission sued the same four
defendants for making deceptive advertising claims for two dietary
supplements and billing consumers' credit cards without authorization. Trudeau and ITV Direct are accusing the FTC of trying to suppress their free speech. However, although the First Amendment protects the contents of books, ads for books are commercial speech that is not legally permitted to misrepresent what the book says.
NHS homeopathic coverage shrinking. Spurred in part by letters from prominent scientists, the United Kingdom's National Health Service is reducing coverage of homeopathic treatment. During the past two years, more than half of the NHS regional administrative agencies have eliminated or sharply reduced coverage. Loss of government funding is a serious blow to the UK's four homeopathic hospitals, at least one of which appears likely to
close next year. [Barrett S. Another UK health service agency ends
homeopathy funding. Homeowatch, Oct 12, 2007]
http://www.homeowatch.org/policy/wkpct.html”
thanks,
Coach Hale
www.maxcondition.com