What about those in business for themselves...not working for a club?
I'm asking all of this because I'm curious how trainers running their own studios bring people in when first starting out. I've always worked for a club so I can always walk the floor, talk to members, and a lot of people come in and do trial periods.
But what if you don't have all of that? What if you are in your building and everything is up to you? From my list above those haven't worked that great for me except referrals and trials. Take that away and I feel like I have no effective method for attracting clients.
Everyone does offer free workouts so I find it hard to even get people in for free workouts. Once people come in and try a workout the deal is almost done unless they don't have the means to afford it. I just feel like there should be an easier (more effective) way to get people in than what I've been trying.
I write a weekly fitness column for our city newspaper but even that doesn't get people in the club. I get people all the time saying they love my article or if I show some of the articles to a prospect they may recognize me from the paper, but no one actually comes in from that. It just seems like I'm missing something.
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