I'm sorry the 800 word article didn't live up to your unrealistic expectations.
I kind of wished it was a 100,000 word article, where McGill went over every small muscle in the abdominal wall, and it's association with the hip area, and then go into shoulder issues being associated with the hips.
Unfortunately, it's a NYTimes article online, whose thesis seemed extremely plausible on improving your whole core with stability exercises rather than crunches and situps. The audience of the NY times is not going to care about the crap you listed, but may pay attention to the main thesis, that the crap they're doing for their abs isn't ideal for back health.
I think you had unrealistic expectations for the article and saying the article is a FAIL is being ignorant of the target audience and taking into account the positive reputation McGill has.
Maybe you should write an article and get it published? Or tell the NYTimes that you're more authoritative on the subject of back pain than McGill, and should be interviewed instead.
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