I'll have to chime in with a +4 on the AARR... you know you think you know a few things after being in the industry for a while. Alan changed that. For the first time in my career - I am really starting to feel as though I'm grasping at least some of the intricacies of research. Alan does a masterful job of sifting through large swaths of confusing, conflicting data, throws it into a common sense blender and delivers a rock solid product that people can apply to themselves, clients, patients - whomever.
In short, the AARR teaches you how to fish.
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