This is a BAD IDEA!
Are you kidding me? You want to build a business around old white guys who think they know it all? I know this niche sounds like a great business idea, and I've heard this many times, not only in the PT field but in my field with chiropractic, this model never works. Yes, you may know one or two PT's who are doing well in this field, but for the most part, OLD WHITE GUYS who love golfing, are the smallest percentage of people who seek out personal trainers. They are the smallest percentage of ANY group of people who spend money on how they look. Women spend money on how they look, they make up 70% of all doctor visits and I know from consulting, they pretty much make up 70% of all personal training clients. For most men, golfing is important to them, but to actually get them to exercise to improve their golf game is an entirely different ball game. Read my blog post on Fitness Sales Strategies, especially the 1st one, myfitnessmarketing.com and you'll see how to get clients that will actually pay for your services.
Dr. Roman
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