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S777 · 05-08-2009, 03:01 AM

Hi Gen,

Here are my thoughts, who knows if they will help you!

Firstly, I agree with some of the others, looks can, unfortunately, attract a lot of potential clients. Ive seen this happen and it happens a hell of a lot!

If you are in a setting where you can get to know potential clients over time, and let them see how knowledgable you are, your personal appearence will not matter whatsoever.

However, first impressions count, so if you are aiming to get them hooked to you on a first encounter, your appearence needs to be immaculate.

It all depends how you are going to market yourself.

I know a lady who works where I work, who has got herself into a market now where her looks are unimportant (mentally disabled clients) and to look at her, you would have serious concerns about her ability to train you. She is I would say morbidly obese, seriously large, but, after speaking to her, I have found out she is sooo clued up it actually amazed me.

Where I work I would say the % of instructors who know there stuff is around 30%.

You need to make sure that you are in that 30% WITHOUT A DOUBT

After that, the instructors who look easy on the eye, in my opinion, is around 90%

The only instructor from the 30% of knowledgable staff who doesnt look that easy on the eye is me ;-)
I tend to grow a nice shaggy beard every few months, and let my hair get long now and again too. Add in a few tattoos, and im well set haha.

BUT

I also have standards about who I train, the serious trainers at the gym come to me for advice, and this ranges from big blokes, to young lads, to OAP women. I steer clear from the vain prettyboys, or the overweight women who want to lose weight but dont want to train hard.

I would guess, I rely on my reputation in my current climate becasue I can do just that.

If however I was going for a new job, or to see a potential new client privately for big bucks, then I would make far more effort than I do right now.

End of waffle!

Where are you from by the way? I have a few ideas for a target market of women looking to lose weight, would be willing to give you a few ideas no problem!

05-08-2009, 03:01 AM	#14 (permalink)
S777 Time to gather and burn! Join Date: Apr 2009 Location: UK Posts: 20	Hi Gen, Here are my thoughts, who knows if they will help you! Firstly, I agree with some of the others, looks can, unfortunately, attract a lot of potential clients. Ive seen this happen and it happens a hell of a lot! If you are in a setting where you can get to know potential clients over time, and let them see how knowledgable you are, your personal appearence will not matter whatsoever. However, first impressions count, so if you are aiming to get them hooked to you on a first encounter, your appearence needs to be immaculate. It all depends how you are going to market yourself. I know a lady who works where I work, who has got herself into a market now where her looks are unimportant (mentally disabled clients) and to look at her, you would have serious concerns about her ability to train you. She is I would say morbidly obese, seriously large, but, after speaking to her, I have found out she is sooo clued up it actually amazed me. Where I work I would say the % of instructors who know there stuff is around 30%. You need to make sure that you are in that 30% WITHOUT A DOUBT After that, the instructors who look easy on the eye, in my opinion, is around 90% The only instructor from the 30% of knowledgable staff who doesnt look that easy on the eye is me ;-) I tend to grow a nice shaggy beard every few months, and let my hair get long now and again too. Add in a few tattoos, and im well set haha. BUT I also have standards about who I train, the serious trainers at the gym come to me for advice, and this ranges from big blokes, to young lads, to OAP women. I steer clear from the vain prettyboys, or the overweight women who want to lose weight but dont want to train hard. I would guess, I rely on my reputation in my current climate becasue I can do just that. If however I was going for a new job, or to see a potential new client privately for big bucks, then I would make far more effort than I do right now. End of waffle! Where are you from by the way? I have a few ideas for a target market of women looking to lose weight, would be willing to give you a few ideas no problem!