I was thinking about this jsut the other day,
One trainer said that we’re in a serious recession, and the government must step in soon before more businesses go down the drain - including his.
Look, if that’s your mentality too then you are in for a heap of trouble.
Frankly it doesn’t matter what the government does, you’re responsible for your personal wealth, accomplishments, success and failures.
If you’re going to rely on the economyto tell you that it’s ok to start making money again then you are in for a lifetime of instability.
I spent an hour of my weekend in an Electronics store looking at the Iphone. This was the second time I was in this particular store within 60 days.
Both times the place was PACKED. I mean people were bumping into each other packed. The place was buzzing with consumerism.
I thought we’re in an economic slump - a recession, what gives?
You sure can’t tell by being in that store!
People, old and young were buying up laptops, Iphones, Ipods and gadgets.
If there is a recession then companies like Apple have figured out how to become recession proof.
For that matter so have cafe’s!
People are still paying six bucks a day for a cup of cappu-what-ever with extra foam.
The bottom line is this: People will ALWAYS find a way to pay for what they really WANT, no matter what.
You have to think like a business entreprenur.
Will you have to try harder? Yep.
Will you have to get creative in your marketing efforts? Yep.
Will youhave to further hone your sales presentation. Yep.
Will you have to create more budget friendly training programs? Yep. (try offering 30 minute sessions or semi-private sessions - and how about bootcamps as well?)
My point is dont just sit around blaming circumstance or waiting for the economy to tell us it is safe and okay to start making money again.
We must create enticing weight loss programs that people want. We must use creative marketing tactics and offer guarantees on ALL our services and get people to WANT to buy into our programs and services.
Apple does the same.
They have products that people want. And people are willing to pay what Apple is charging to get it.
If you’re blaming the economy or circumstance for your failing business it’s only because you don’t want to put the responsibility where it should be - on yourself.
How can you make your personal training services more WANTED, like Apple or Coffee?
- Ryan