I think you need more on the sign - URL perhaps? I'd rather lookup a website than make a call to someone I don't know for more information on something like that.
On the other hand - I guess you get greater proportion of serious inquiries if you only provide a number -
But on the other other hand - a URL I'll remember as I drive by - a phone number not so much.
I'd put your business name, your product (group fitness bootcamps) your URL & your Phone Number I guess -
If you have something catchy or a slogan or a "2nd line" to your business name - included that as well "Fitness not Frustration" or "Fitness in a nutshell" or "Get in and Get it done" or some such (not that I like any of those)
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Blue powder monkeys praying in the dead of night
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