[Tom@foresight]

One thing to look at is your niche. Look for an area that you could become a specialist in within your club and that is not being exploited at the moment. For example, a great one is pre/post natal (you would need some extra training of course) but these are generally a group that drop out f the gym during pregnancy. They are concerned for doing damage to their baby, and want the best for it. fficeffice" />

So if you can let them know all the benefits of exercise during and after pregnancy, and you are the only expert in the building they will then need your advice. Also you can talk to membership about people who have put their membership on hold due to pregnancy, give them a call, if they know there is a specialist trainer they may come back.

Other good niches are postural correction, GP referral, older adult, etc... they tend to be under catered for in most gyms.

Just look for a market that is not being exploited, work out the skills you need to cater for it effectively, then look at how to communicate with them (marketing – good points as Brain has made), then get training!

Good luck

Tom