Thread: Guru Laziness
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Old 01-25-2009, 06:08 PM   #214 (permalink)
Mich
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Join Date: Jan 2007
Location: Kansas
Posts: 52
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Quote:
Originally Posted by Jean-Paul View Post
On blog posts and mass emails like this the person selling the product usually writes the copy and sends it out to their affiliates.
I can understand being frustrated about plagiarism, [snip]
I'm not sure that the issue is plagiarism. Rather, I am guessing that people are concerned about the difference between editorial and ads. When you post a banner ad, it is clearly, indubitably, an ad. A blog post is less clear cut.

I don't think the blogs of Messrs. Cosgrove & Ferruggia are "people's blogs" in the sense of a blog being a personal, reflective, journal with ongoing original content. Rather, they are "corporate blogs", the PR arm of a corporate entity. These days, even your PR arm needs to be a profit center, so most of the posts will have a link to some product or other, either the author's own or an affiliate, with rare tidbits of theory and reflection thrown in. Blogging for personal satisfaction (or fun, or honing your writing skills or keeping your grandma up to date on what you're up to...) and blogging for revenue are two different things, and the aforementioned are examples of the latter.
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