Some interesting stats. I've been very interested recently in the mental/behavioral aspects of fitness and weight loss. I wrote a couple of small articles for my website addressing this topic:
Storm Clouds on the Horizon
An Interview With a Newly Diagnosed Diabetic
I'm also currently about half way through the Wellcoaches program and I have learned a lot of great techniques for addressing the this side of the fitness world. Helping people to better understand their goals and internal motivations is a very powerful tool for success.