[kfisherx]

I am a relatively new trainer but am pretty old hat at business so thought I would share with you what I did to start my personal training business. I am sharing this because the results of it surprised even me and I am already not able to take people in to train who are requesting me. I am pretty sure that I could earn 6 figures in this job right away if I made it my full time job.

At my age, I have a fairly extensive network of people that I know. I am guessing that you all do as well. What I did was around the holidays (market window) I sent out a mass mailer to all my friends, coworkers and casual acquaintances telling them that I was going to become a trainer. I then explained my holistic approach to fitness and well being and offered a little bit my philosophies on teaching. Finally I offered a free program design and initial session to anyone wishing to learn more. I told them I was doing this because I was new and needed the experience in the gym (this is true but it wasn't the only thing I was after)

My inbox and phone went crazy. I did 8 consults that first week and sold every one of them on more sessions. I have more people in the queue, but I cannot even take the 8. 2 of those 8 people (btw) recommended friends to me. As an experiment I doubled up 2 of them and did a session that way. It was a lot of fun and it was also a big money maker.

Like I said, I can easily see growing this into a pretty substantial income. Alas, I cannot do this for multitude of reasons including the fact that I am only part-time doing this and I am still so new. I need to protect my rest time and focus on 1 or 2 clients and learn, learn, learn....

I just thought I would share this story with you in case it is a marketing strategy that you have not yet thought of. I never expected it to work so well.