Man, you Californians think you are typical, but you're not even close.
I'm just offering some perspective. My school does pretty well compared to my instructor's and his is in the "big city" of 85,000 up the road. I'm just wondering about matters of target markets, population density (it's rural here). The plus side is that there aren't traffic waits, and people are willing to drive some miles for what they want.
If I can work out the schedule for myself or one of my guys/gals), I'm willing to try anything. I have to decide if this is the best place to put time and attention resources, versus other outreach for straight martial arts; but, it could be fun to try. I don't mind trying things to see if they work; I'm just trying to hit is a good as I can on first pass.