No one is happy not getting results, they have just been disappointed enough that they are desensitized to it. Everyone wants the dreams. Yes, sometimes you are your clients friend. A good friend tells the truth though and keeps it real.
Yes, sometimes they aren't ready. If so you don't want them no matter how desperate you may feel for the money. Clients that don't get results lose you money, period. Success breeds success and failure breeds doubt. Social proof is huge. My whole base training comes through referral. I don't have one poster up. I don't have one ad in the phone book. I don't pay for radio time, and I don't give coupons. Why? My clients are massive success stories, their lives change, others see it and what their lives to change.
Everyone wants a montage. It is your job to help give it to them or cut them loose so you can still go after your own.
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