I'm finishing my first year as a studio owner and have learned through errors about charging...
I did packages as well, pay less as you buy more type of thing. I didn't like it and too many people stretched out their packages way too long. I wasn't explicit about expiration dates. This really messed up my accounting.
I asked for payment up front and think I lost some sales there with sticker price shock.
What I will change to for next year is what was suggested above. I will do monthly charges based on sessions they want per month and the sessions will NOT carry over to the next month.
What I will do too to add value without adding free hours of my work, is gift ebooks, free group sessions, etc. That's the plan anyway. Let's see if it works a little better than my current methods.
I also second the group training suggestion. I try to get my 1-on-1s out of my hands by getting them fit enough to join a group. Some I keep as privates in addition to group training clients and others I just move to a group and every 6 weeks or so they come in for a few sessions for a new home/gym program. Being in a group helps a ton with consistency and accountability and the other group members seems to do most of the selling for me.
Salut i felicitat,
Kaisa