[DKing]

I don't think that single sessions or giant packages is the best way to go. Go with a contracted amount of training and have them pay monthly.

So rather than have someone drop $2000 for 12 weeks of training have them contract to do 12 weeks of training and each month they will pay 1/3 of the price. This allows it to be a bit more manageable pricewise for them and gives you a much more steady stream of income.

I think that you really limit your customer base when you only look at people who are willing to drop $2000 at once. You can push value all you want, but if the person in front of you doesn't have the money than you are stuck.

Most of the people I sign up come into training with the assumption that we are going to train for a set amount of time (typically 6-12 weeks) and then they will taper to less training or go out on their own. After that time period about 80% of people I work with keep training, and a lot of my people have been with me for around a year now. Most of the same people will never spend $2000 on training at one time but over the course of the year will spend way over that.

My 2cents...

Danny