Thanks, I need to start treating things along those lines. You are right in that I have a gym where 98% of the people THINK they know what they are doing and just about all of them have no clue.
I think Buk real;ly hit on the essentyials, in that you have a client base that probably thinks they "know enough".
I think there are two issues at play.
1) the need to educate them enough so that they know they don't know enough (and therefore need you).
2) Now that I need you, I need to know I am getting $30 per hour of benefit. (I think for the crowd you have, they may think that they know enough that they will not get $30 worth....) $30 seem quite reasonable... but what would you do for me that would give me $30 worth week in and week out.
Weight training is a "hobby" (I suppose) for me, I have decent form, and can by a program, say NROL, for $20 bucks. What do I need you for?? I think you need to "educate me" enough so that I see a need for you. (how, seminars, weekend retreat, etc) This would also serve to strengthen the customer loyalty to the gym and you.
Now I know I need something, but why do I need you for an hour every week? And how am I getting $30 worth. (now when I look at the VERY inexperience person getting advice about foot placement for curls in the power rack, I know that they will get their moneys wporth because they are so low on the learning curve. How about me, I am "good enough". I know that the miracle body I want depends more on the kitchen than the weight room. How am I getting value for my money?
Cheers
Peter[/quote]
|