Nobody I know really digs training all of their clients - that's just a part of the business.
As for your facility, there is some good advice here. The gym I train at (not the one I work at) has a ton of great equipment suited to serious training, but they also do great training the executive and housewife segment too. They do that by targeting their efforts toward that crowd - nothing more.
Encouraging serious lifting and running a successful training business are not mutually exclusive.
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Working "hard," or the perception of working hard, doesn't really mean anything. Sweating, vomiting, and breathing hard could be a good workout or a tropical disease kicking in.-Dan John
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