[John Izzo]

Steve, I took a look at your website (very impressive) and seems like you have a nice facility. I am going to go on a limb and say that maybe you are not attracting your typical PT client because the strongman dogma in the facility kinda overshadows those ladies and businessmen that would come in and drop $500-700. Your clientèle presently is a direct result of what is "visible" at the club. I think if you can reduce the "intimidation" factor and market to a lesser extreme population, you will get a better turn out.

There is nothing wrong with your style of training. Let's get that straight...but you have to think about getting people in the doors first--and then get them to adapt your style. Sort of the bait and hook scheme...

I would think about making a separate section (close off) for standard "lifting" and keep the strong man stuff separate. Again, those blue collar clients are your passionate and loyal, but when dollars become the topic of discussion at the diner table, usually PT and the like get cut out of the budget. If you want to attract white collared clients, cut down on the intimidation and market the facility to a more conventional PT studio. It's not selling out...but again, get them into the door...make them "buy" into your system, and then train them the way you know is most effective.

Hope this helps!