Hi Steve....I'm not in the business, so this is coming from a client's perspective only! First take a look in Ginger's log at the videos on page 48 showing the gym she's going to be going to:
GinnyLou Who's Training Log
I know that at my gym, some of the more cross-fit style training is getting really popular for both men and women. The sort of classes where everyone says they want to throw up at the end! And, the classes at Ginger's gym look really hardcore!! I would think if you could get some interest in a kick-ass class, you could get some additional/different business. Do you have female clients or want female clients? I know there are still those girls who want to throw barbie weights around, but trust me...there are a lot of us who WANT to be challenged and want to work out with real weights, not really into machines, and would welcome a kick-your-ass workout.