You hit the nail on the proverbial head there, Tsvetan.
People have to be taught how to appreciate what they have I think. When a client gets asked questions they have never been asked before, and they have a progressive program laid before them and explained to them, it won't take them long to forget the gymrat trainer that had them doing bench presses to negative failure every week.
If they have no frame of reference it's actually even better. They don't need to have trained with that gymrat to recognize that you're talented at what you do. If they come to you and they stay with you and get the results they desired all while being treated with respect and professionalism, then they will appreciate you and never stray.
You can't really advertise that, so the only way to convince your local population is get in front of as many groups as possible and educate your future clients. My lecture series got so many clients for my trainers and boot camps and it didn't really cost a thing other than making the calls to book them.
|