Silas,
No need to get mad. Just realize what their business is all about.
Selling supplements to make money. Would you buy a supplement that simply stated..."New and improved Whey Protein...It fulfills part of your daily caloric requirement!" or would it be more appealing to buy a supplement that promised "Studies show users of Brand X Protein Gained 300% more muscle in only 6 weeks!"?
Who buys most of the supplements on the market? The uneducated (from a physiology, fitness, etc. standpoint) and inexperienced general public.
How many Olympic athletes are on MAG-10? Most likely none unless they get it free and it poses no risk(I love the MAG-10 plan by the way. Take 2 servings per day and eat an above maintenance diet and you'll gain muscle...No Sh*t! How many users have ever tried to train hard, eat above maintenance without MAG-10 and not gained muscle?). How many muscle rag readers are on some form of supplement? A helluva lot more because they are influenced by their sources of info and good copywriting coupled with a desire to achieve greatness beyond their imagination in "12 weeks or less!"
The supplement industry is like any other...$$$$$
The "diet industry" is no different. It's emotionally charged marketing. That's how you sell product. You tap into emotions.
Personally, I have no problem with emotionally directed marketing. That's how we get people in the door so we can train them.
"Wanna lose weight and have the body you always wanted....Come see Bill, I guarantee you satisfaction!" The difference is being able to back up your marketing and this, I think, is where your problem with the supplement industry lies. They don't back up what they say.
If you look at the headline on my website, it's there for a reason. To tap into emotions. To make someone take action. Then the rest is up to me to teach them what they need to know and assure they follow through. If I fail, they face no risk because of my unconditional guarantee.
If you want to get back at the supplment industry, try a few supplements, record your personal findings and then publish them (don't forget to return the unused portion and get your money back). While I'm not his fan, Bill Phillips made himself quite famous by doing just that. Then he came out with his own supplements. People bought them because he legitimized himself as the guy who cared and would never produce an ineffective product (choke, gasp, cough!). After all they were tested in a lab (financed by Bill of course).
Bill Hartman, HARTMAN Certified
P.S. Eat Food, Train intelligently...Read, Listen, Learn, Apply, Modify!
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