I'm not sure what kind of response you're looking for with respect to this issue. The supplement industry is still unregulated as a result of being classified as a "food" and not a "drug". Technically, a lettuce growers everywhere could put out ads saying lettuce makes you bigger and stronger. In fact, the milk industry does just that--they just don't use half-naked models.
The reason why they're able to do this is because the media is willing to support it for the advertising revenue. Until publications, as a whole, decide to adopt a policy of intolerance for these types of ads, nothing is going to change any time fast.
The things we should be _really_ concerned about, however, are the supplements that are _actually_ drugs. Ephedrine and its derivatives (synephrine, which is often the ingredient that allows products to be 'ephedrine-free' is still an ephedrine analog, and therefore has the same biological effects), melatonin (which is a freakin' hormone!), and other "natural" drugs are potentially dangerous and their use/sale is still unregulated.
|