A great trainer trains his way out of a job by educating his client.
A great trainer will not have clients who started out as beginners and still think, perform, and look like beginners after training for two years.
If you can get somebody to go from beginner to intermediate, or intermediate to advanced, you're a great trainer. That's really all it takes. The standard is very low due to the huge number of "babysitter trainers" in this industry who make no effort to take their clients to another level.
The pupil must become the master.
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