Did you see this at a 24 Hour Fitness? They have something called a Master Trainer, if I remember right. Basically, it's an individual that's taken a bunch of cert tests and has been with the company long enough. And, of course, sales numbers probably factor in there too.
When I was with Pure Fitness here in Phoenix, I was considered a "Premier Trainer." I thought it was a stupid title. It meant nothing except that I had been there longer and sold more than anybody else in the gym.
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