JP Fitness Forums - View Single Post - Looking For Advice On Getting Started In Being A PT

chrism · 08-12-2008, 10:28 PM

Thanks for the follow-ups Jean and Izzo

Jean: I think we're both right, the question is... is it right for that individual. I'm a full bore "gun to the head" do-or-die type of guy. It got me in a lot of trouble in my youth, today I channel it towards things like business.

It IS a balls-to-wall commitment, and definitely NOT for everyone, I guess that's why something like 73% of trainers make less than 30k per year, because they aren't willing to go the extra mile and do what it takes.

However, for someone who IS willing to do what it takes, that formula works like friggin' gang busters. It just takes a person who is willing to cut through the conventional ways of building a biz that most trainers do, take action and stay focused.

Thank you Jean for your feedback, it's highly valued

John Izzo: I found a bunch of hot models on myspace and trained like 5 or 6 of them for free for a number of months. I had to send messages to around 50 to get the 5 or 6... I think it was one of the best things I ever did for my business.

It was killer positioning. I'd train groups, people see that there would almost always be some fitness model looking girl in my groups, they figured I must know what the hell I'm doing.

Now, I actually DID know what I was doing as well, but without the perspective client having that perception of me, it makes it a lot harder

Hot models in your workouts are about the best social proof you can get ( along with good before and after pics of clients) Plus, I use the photos and testimonials of the models in my marketing and it has quite an impact

Thanks for your input as well John.

Chris
KickBackLife.com

08-12-2008, 10:28 PM	#10 (permalink)
chrism Junior Member Join Date: May 2008 Posts: 18	Thanks for the follow-ups Jean and Izzo Jean: I think we're both right, the question is... is it right for that individual. I'm a full bore "gun to the head" do-or-die type of guy. It got me in a lot of trouble in my youth, today I channel it towards things like business. It IS a balls-to-wall commitment, and definitely NOT for everyone, I guess that's why something like 73% of trainers make less than 30k per year, because they aren't willing to go the extra mile and do what it takes. However, for someone who IS willing to do what it takes, that formula works like friggin' gang busters. It just takes a person who is willing to cut through the conventional ways of building a biz that most trainers do, take action and stay focused. Thank you Jean for your feedback, it's highly valued John Izzo: I found a bunch of hot models on myspace and trained like 5 or 6 of them for free for a number of months. I had to send messages to around 50 to get the 5 or 6... I think it was one of the best things I ever did for my business. It was killer positioning. I'd train groups, people see that there would almost always be some fitness model looking girl in my groups, they figured I must know what the hell I'm doing. Now, I actually DID know what I was doing as well, but without the perspective client having that perception of me, it makes it a lot harder Hot models in your workouts are about the best social proof you can get ( along with good before and after pics of clients) Plus, I use the photos and testimonials of the models in my marketing and it has quite an impact Thanks for your input as well John. Chris KickBackLife.com