Good post by Chris....and good follow-up by JP. I agree with Chris's bullets. Although, they don't sound ground-breaking and almost sleazy and simply-they are 100% effective in enhancing the perception of marketability.
#12 sounds simple but very far from it. I think it is the "make or break" in this industry. I mean, unless you can find some hot models to train....
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John Izzo, NASM-CPT, PES
Aspiring or Entry Level Trainers:
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