I think that trainerj23 is trying to say that they are not a typical "gym" like the kind that I own... They specialize in training athletes.
Long term plan, I would start farming the youth in your community... Go to schools and pick some young athletes with potential. Brian Grasso (IYCA) is one of the best resources for learning how to develop strength routines and teaches you how to coach 50 kids at the same time. Youth athletics is a huge untapped market.
In the short term, I just don't know without knowing more about your business. Give me the 10,000 foot view of your operation.
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