-www.alwyncosgrove.com-
Friday, June 27, 2008
June Q&A
Q: How did you come up with Warp Speed Fat Loss?
A: It really started as a conversation between Mike Roussell and myself. What was the upper limit of fat loss per week? The whole "1-2lbs per week" thing just never really sat well with me.
I mean, if you gave two people of the same weight and body fat, the same program and diet - you'd expect that they'd lose the same weight right? But not always.
Additionally I'd seen client results where the average fat loss was 3, 4, even 5lbs per week sometimes. I'd seen research showing programs that resulted in 35lbs of fat lost, while gaining muscle in 90 days. So I had no idea where the 1-2lbs of fat loss came from.
So I asked Mike what he thought the upper limit was.... and we went back and forth sharing ideas and different stuff. Is it Xlbs per week? Is it a percentage of bodyweight? Is it a percentage of bodyfat? How does it change if you are leaner/fatter ?
Then Mike came to me with an idea:
"Why don't you write an extreme 28 day fat loss training plan, designed to keep lean muscle and make that muscle work so much that you burn a ton of calories round the clock? and then I'll write a nutrition program that will match the workouts closely, support the plan and really ramp up the results..."
I was resistant. I already had written several fat loss products that I knew worked, were super-effective but were longer. 12-16 weeks long usually. I always felt that fat loss was a steady battle day-in, day-out and people that needed to lose large amounts of fat needed a longer drawn out battle. Bodybuilders and figure competitors also spent 16-20 weeks dieting and preparing for contests.
But then I remembered the Dan John quote:
"Fat loss is an all-out war. Give it 28 days — only 28 days. Attack it with all you have. It's not a lifestyle choice; it's a battle. Lose fat and then get back into moderation."
Hmmm.
And I knew that I got emails all the time from people who quite honestly had left it too late to get lean for the summer
without doing something more extreme.
It's a well known fact that the two biggest months for diet book sales are New Years and just before Summer. People procrastinate. They wait until the last minute. And they are embarrassed to show up at a pool party or a BBQ, or go to the beach without wearing a big, baggy t-shirt....
Sure if they had thought about it four or five months ago they'd be in great shape right now -- but now it's their daughters wedding in 30 days and they
need to drop a dress size...
So I came up with a plan, and we test ran it with a few participants.
...