Let me start by saying that I don't know Alwyn personally at all. I don't know anyone well who can say that they know him well, either, beyond some business interactions. As such, I can't speak for the man's morals.
HOWEVER, I think there must be a bit more to the situation than is currently meeting the eye. It's obvious that there's a pretty heavy paraphrasing job at best and a copy and paste at worst going on.
I can't see Alwyn being that dumb, though. He strikes me as a pretty sharp guy, especially when it comes to money and covering his own ass. He is about as much a public figure as anyone in this industry (the fitness information product industry), and though Lyle isn't as big a figure, he's quite well known. I can't see someone of Alwyn's stature doing that and somehow thinking that it's not going to be discovered and called out.
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Isaac Wilkins, M.Ed, CSCS, NSCA-CPT, and who cares what other letters?
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The life and times of a private strength coach. Laugh, cry, get in shape.
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