Mich, lack of specificity in goal setting is the single biggest problem endemic to this field. You hear the words, "tone, lose weight, firm up, get stronger, more energy" so many times that it all starts to blend into an unintelligible morass of noise. Combine that with the fact that most trainers only know a single training methodology, and you end up with a ton of BS sugar-coated to the sky. "You want more strength, mass, endurance, flexibility, energy, and athletic ability, all at the same time? Sure, why not!"
Good post.
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