Quote:
Originally Posted by Deserve 
Here is a question if consumers are substituting price for an inability to judge quality how does the long form infomercial style factor into this. Don't those 2 things contradict since appearance and style are often evaluative criteria as well.
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Quote:
Originally Posted by kingkop182
I think the price range compliments rather than contradicts the ad style.
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I would add to this that perhaps for a consumer of my generation ( perhaps demographic group would be more appropriate), the use of the long ad, removes any impression of quality that negates the high price as a indicator of quality.
But I am not sure what demographic group this is targeting. I can only say for myself, it means I would not be likely buy a product from there for a number of reasons, one of which is the long ad approach.