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Old 05-09-2008, 09:13 AM   #103 (permalink)
Kaiser
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Join Date: May 2003
Location: City of Broad Shoulders
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Quote:
Originally Posted by RedLefty View Post
Which again is horrible marketing
So says you. And that's my entire point about the marketing criticisms: every single one is based on the statement "I don't like the way that is marketed". Great - everyone is entitled to their own opinion, but my response to that from a marketers standpoint is that it doesn't matter much what any one of us individuals thinks if a) we're not the primary target market to which the marketing is addressed (and I don't know if we are, but we can't assume we are) and b) it works for the target demographic (and apparently it does, given what Danny and JP have mentioned about it).

The criticism is fine, and Alwyn would be wise to take note of it if a) we are his target demographic, or b) we wield so much word of mouth authority on the internet that it would adversely affect his sales. Just looking at the product, I'm not sure either of these is the case (although Alwyn would have the last word anyway). So if it isn't the case that either of the above is true, he would be foolish to change his marketing strategy because we make so much fuss about it.

All that being said, I agree with Tony's point that all of this is talking about the window dressing and detracts from the substantive talk of the actual product itself.
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Last edited by Kaiser : 05-09-2008 at 09:42 AM.
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