None of our favorite authors have really got out of the niche category in the business. The big money is in the 'celebrity' route. It would be fun to see some (one) of our guys make it big. And I am confident that they would continue to write/speak in the same manner of responsible, not anti-science/experience, towards better health things that we have come to know.
So why do a different kind of marketing? The have done a few types for ten years, and still not broke out of the niche market.
Insanity: doing the same thing over and over again and expecting different results.
Albert Einstein, (attributed)
US (German-born) physicist (1879 - 1955)
So they are trying something else.
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